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Interesting_typography and product placement on the cover.

Yes, very_unusual_typography, but the publisher insisted, I think, to be consistent with their first book.

I was wondering about the product placement, but it says somewhere that the cat food paid for the book 's printing.
Not much wrong with that; I'd be happy to have them on my home page to pay for the printing, err, webhosting.

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I try to learn from my mistakes, not repeat them.

Did they have the spine upside down again, for consistency?

My dog got horrible scurvy symptoms after few months of best brand, vet-recommended, ADVERTISED, anti-allergic, dog’s food diet. Came back to normal when given just scraps form the table.

No idea about the book's spine, as I haven't heard a single word yet from neither the publisher nor the author about this book, even though I'd give it all the free publicity they'd ever want, same as my free and longstanding offer for all Lamma authors.

Another friend pointed me to this most secretive book ever launched by any Lamma author.
I haven't seen the book yet, so not even sure if it exists in physical form yet... but their extremely low-key website is advertising it.

I HAVE seen Dave & Bing's microgardening book, from the same publisher, even got a signed copy, and the spine is the right way up. But it lacks any of the underscores in the title that this new publisher seems to like so much!

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I can't wait to see the book!!! Can't find the author friend of mine though!

Have a feeling he is out with the huskies in the deep dark recesses of Canada, and/or wrestling bears???

I'd love to buy the book, but it's not in the shops yet. As for the 'cat food promotion'.. never tried it, and didn't even notice it. My first instinct for the cover, was ... what a cool tabby

Rambler.. it's all marketing bollocks basically. Whether for humans or pets. I've had pets my whole life and there is ALWAYS a food product that is the 'best thing since sliced bread' and usually expensive... and a few years later it's found to be nonsense and bad for pets. Once the next best pet food comes along, with the best marketing strategy.

I've tried so many of the 'best products' for my pets, read the amazing labels, but 'moods and toilet habits' alert me it's not really true. My cats let me 'know' if the food is not healthy.

Same for humans... coffee is dangerous.. then it's not. Red wine is dangerous then it's not,.. so on an so forth. My stomach tells me if it's not that healthy.

My dog is hopeless.. he teaches me nothing about food, he will eat sand covered chicken bone, and petrified poop in an instance.

But looking forward to find this book

John is around, I saw him a couple of days ago.

I doubt it's gong to be in many bookshops, but he should be able to hook you up.